Part of the Keeleco range from Keel Toys, this eco-friendly cuddly toy is manufactured and stuffed with 100% recycled polyester from plastic waste. 

Even the iconic Keel logo and hang tag have been formed from FSC card and are attached to the toy with cotton. The sew-in label is also recycled. 

Did you know? 10 water bottles create enough fibre to make an 18cm soft toy.